How much it cost to design these famous logos

The ‘Swoosh’ cost $35 or Rs 1921. The Nike corporate trademark was created in 1971 by Carolyn Davidson, while she was a graphic design student at Portland State University. But over course of time, Nike made sure the designer was paid handsomely for creating one of the world’s most iconic brands. 

 

The Pepsi logo came at a hefty price tag of $1,000,000 or Rs 5,48,80,000! According to Stock Logos, the new Pepsi logo was designed by the Arnell Group in 2008.
Note that the logo prices include a complete branding package unless otherwise noted.

The ANZ (Australia and New Zealand Banking) group logo redesigned in 2009 cost the organization $15,000,000 or Rs 82,32,00,000. 

 

The Accenture logo is priced at a whopping $100,000,000 or Rs 5,48,80,00,000. It was designed by Landor Associates in 2000, according to Stock Logos.

 

Coca-Cola logo also didn’t cost a paisa. The famous logo was created by the bookkeeper of the inventor of the beverage.
“The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period,” stocklogos.com says.

Now this logo is famous. And it cost nothing to design. According to Stock Logos, the original Google logo was designed in 1998 by Sergey Brin, one of Google's founders.
“Later it has been fine-tuned several times, but the original concept was kept intact.”

The brand was in the News in India just over a decade back: The Enron logo came at a price tag of $33,000 or Rs 18,09,225. 

 

The new BP logo (redesigned in 2008) had a price tag of $211,000,000 or Rs 11,57,96,80,000.

 

This was one of the most controversial logo designs when it was first revealed. The London 2012 Olympics logo was loved by many, slammed by as many and it came at a price tag of $625,000 or Rs 3,42,65,625. The logo was designed by Wolff Ollins in 2007. 

 

One of the world’s most admired brands and recognizable logos, the BBC one redesigned in 1987 cost $1,800,000 or Rs 9,87,84,000. 

 

TWITTER: The original Twitter logo was in use from its launch in March 2006 until September 2010.According to Stock Logos, the price tag was $15 or Rs 823.