The ‘Swoosh’ cost $35 or Rs
1921. The Nike corporate trademark was created in 1971 by Carolyn
Davidson, while she was a graphic design student at Portland State
University. But over course of time, Nike made sure the designer was
paid handsomely for creating one of the world’s most iconic brands.
The Pepsi logo came at a
hefty price tag of $1,000,000 or Rs 5,48,80,000! According to Stock
Logos, the new Pepsi logo was designed by the Arnell Group in 2008.
Note that the logo prices include a complete branding package unless otherwise noted.
The ANZ (Australia and New Zealand Banking) group logo redesigned in 2009 cost the organization $15,000,000 or Rs 82,32,00,000.
The Accenture logo is priced at a
whopping $100,000,000 or Rs 5,48,80,00,000. It was designed by Landor
Associates in 2000, according to Stock Logos.
Coca-Cola logo also didn’t cost a paisa. The famous logo was created by the bookkeeper of the inventor of the beverage.
“The typeface used, known as Spencerian script, was developed in the
mid-19th century and was the dominant form of formal handwriting in the
United States during that period,” stocklogos.com says.
Now this logo is famous. And it cost nothing to design. According
to Stock Logos, the original Google logo was designed in 1998 by Sergey
Brin, one of Google's founders.
“Later it has been fine-tuned several times, but the original concept was kept intact.”
The brand was in the News in India just over a decade back: The Enron logo came at a price tag of $33,000 or Rs 18,09,225.
The new BP logo (redesigned in 2008) had a price tag of $211,000,000 or Rs 11,57,96,80,000.
This was one of the most
controversial logo designs when it was first revealed. The London 2012
Olympics logo was loved by many, slammed by as many and it came at a
price tag of $625,000 or Rs 3,42,65,625. The logo was designed by Wolff
Ollins in 2007.
One of the world’s most admired
brands and recognizable logos, the BBC one redesigned in 1987 cost
$1,800,000 or Rs 9,87,84,000.
TWITTER: The original Twitter
logo was in use from its launch in March 2006 until September
2010.According to Stock Logos, the price tag was $15 or Rs 823.